CHAMBERSBURG, Pa., Nov. 13, 2026 /PRNewswire/ — Family-owned and operated, Martin’s Famous Pastry Shoppe, Inc., the bakers of the beloved and world famous Martin’s Potato Rolls, is proud to celebrate its 14th consecutive year as a sponsor of the Food Network New York City Wine & Food Festival (NYCWFF), highlighted by their involvement and support of the festival’s flagship event: the Burger Bash.

Held Thursday, October 15, 2026, at The Rooftop at Pier 17 in the Seaport, the Blue Moon Burger Bash—presented by Pat LaFrieda Meats and hosted by Rachael Ray and Bert Kreischer—brought together the country’s top chefs, burger legends, and food lovers for an unforgettable evening celebrating the best burgers in America, many of them served on Martin’s Famous Potato Rolls.

“Fourteen years of partnering with the Burger Bash is something truly special to our family,” said Julie Martin, Martin’s social media manager and granddaughter to the founders, Lloyd and Lois Martin. “Year after year, we watch the nation’s best chefs choose Martin’s rolls as the foundation for their award-winning burgers, and it never gets old. We’re honored to be part of an event that brings people together over great food, all in support of such important causes.”

This year’s competition was as fierce as ever, with a celebrity judging panel that included Anthony Anderson, Sophie Flay, Ana Navarro, Andrew Rea, Cedric the Entertainer, and Jet Tila. Two top honors went to burgers built on Martin’s rolls:

People’s Choice Winner: Nowon – Legendary Cheeseburger – double-smashed burger, kimchi special sauce, American cheese, pickles, and onions served on a Martin’s Big Marty’s Roll.

Pat LaFrieda Judges’ Choice Winner: Gotham Burger Social Club – Gotham Smash – a nostalgic double-smashed burger with grilled onions, American cheese, house made pickles, jalapenos, club sauce, ketchup, and mustard served on a Martin’s Sandwich Potato Roll.

“A big thanks to Gotham Burger Social Club and Nowon for using our rolls to create their award-winning burgers!” says Martin. “Seeing and sampling the creative and delicious masterpieces that all these great chefs created with our rolls was very gratifying, and it’s something we look forward to every year.”

Martin’s support of the 18th annual NYCWFF extended beyond Burger Bash night. The bakery also sponsored several of the festival’s signature events, including the “Square presents Southern Glazer’s Wine & Spirits Trade Day” at Grand Tasting (Friday, October 16), “Best of the Best presented by Resorts World New York City,” hosted by Jonathan Waxman and Keith Hernandez (Friday, October 16), and “New York After Dark presented by Airbnb,” hosted by Kwame Onwuachi (Saturday, October 17) at the Invesco QQQ Festival Campus in the Seaport.

Proceeds from the 2026 Festival benefit two remarkable organizations: Event Zero Foundation and The James Beard Foundation. Event Zero Foundation focuses on inspiring event organizers, businesses, and communities to recognize and use sustainable event practices, reducing environmental impact, and supporting social responsibility within the events industry.  The James Beard Foundation is dedicated to leading chefs and the culinary industry toward high standards of excellence by educating, mentoring, supporting, and caring for people in food, while building a vibrant, equitable, and sustainable independent restaurant industry.

About Martin’s Famous Potato Rolls and Bread

Martin’s Famous Pastry Shoppe, Inc.®, the makers of Martin’s Famous Potato Rolls and Bread, is a family owned and operated world-famous consumer goods company headquartered in Chambersburg, PA, with a second bakery in Valdosta, GA. The Martin’s company focuses on baking high-quality bread and roll products using high-quality ingredients. They are rigorously dedicated to extraordinary taste, quality, and customer service that proudly represents their legacy of cherished eating experiences and truly sets them apart from their competitors. Since the 1950s, the business has expanded from a home garage business into two commercial baking plants and continues to grow and flourish in areas of established distribution, both in the US and around the world. For more information, visit: www.potatorolls.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/martins-potato-rolls-celebrates-14th-year-as-proud-sponsor-of-the-food-network-new-york-city-wine–food-festivals-burger-bash-302939299.html

SOURCE Martin’s Famous Pastry Shoppe, Inc.