New “Victory Drive” promotion rewards Steelers wins with free washes, exclusive membership savings and support for United Way of Southwestern Pennsylvania — with a special connection to one of the most iconic moments in Steelers history

COLUMBUS, Ohio and PITTSBURGH, Sept. 24, 2026 /PRNewswire/ — Express Wash Concepts (EWC), one of the nation’s leading express car wash operators, today announced a new partnership between its Clean Express Auto Wash brand and the Pittsburgh Steelers, bringing together two organizations with a strong commitment to the Western Pennsylvania community.

As a Proud Partner of the Pittsburgh Steelers, Clean Express will connect with Steelers fans throughout the year through team branding, fan experiences, community impact initiatives and an all-new Victory Drive presented by Clean Express Auto Wash promotion designed to celebrate every Steelers regular-season home win.

“Pittsburgh has become an incredibly important market for Clean Express, and we couldn’t be more excited to align our brand with an organization that means so much to this community,” said John Roush, Founder and CEO, Express Wash Concepts. “The Steelers represent tradition, loyalty and a commitment to Pittsburgh that extends well beyond football. We share that commitment to community and look forward to creating a partnership that rewards fans, supports our communities and gives Steelers Nation another reason to celebrate a victory.”

The partnership also has a unique connection to one of the most storied moments in Steelers history. Jim Baker, owner of the property where Clean Express Auto Wash’s Pleasant Hills location operates, is the longtime Steelers fan who recovered the game ball from Franco Harris’ legendary “Immaculate Reception” during the 1972 AFC Divisional Playoff game.

“The Steelers have been part of my life and my family’s story for more than 50 years, so it’s exciting to see Clean Express build this relationship with the team,” said Jim Baker. “I’ve been proud to have Clean Express as a tenant in Pleasant Hills and to see the company continue investing in the Pittsburgh community. Bringing these two organizations together feels like a great fit for Pittsburgh.”

Steelers Win. Pittsburgh Gets Clean.
Throughout the 2026 regular season, every Steelers home game victory will trigger Victory Drive presented by Clean Express Auto Wash, giving fans a chance to celebrate a win with a free car wash while also unlocking exclusive Wash Smart Unlimited Club savings.

On each Steelers home game day, fans can visit the Victory Drive landing page and sign up for the promotion. If the Steelers win, registered fans will receive an offer for one FREE signature Clean-est Ultra wash ($28 value), redeemable the following day at any Clean Express Auto Wash location. The free wash offer is limited to one redemption per person.

Fans will also have the opportunity to turn their Victory Drive wash into even greater value by joining the Wash Smart Unlimited Club. New members participating through the promotion will receive $10 off per month for the first three months of their Clean-est Ultra membership. As an added bonus, the first 1,000 qualifying fans who join the Wash Smart Unlimited Club through the promotion will receive a $25 Steelers Pro Shop gift card.

“We’re excited to welcome Clean Express Auto Wash as a Proud Partner of the Pittsburgh Steelers. Victory Drive creates a fun new way for our fans to celebrate Steelers wins while also extending the impact of the partnership into the Western Pennsylvania community. We look forward to working together throughout the season and beyond,” said Ryan Huzjak, Senior Vice President of Business Operations, Pittsburgh Steelers.

Turning Membership Growth Into Community Impact
The partnership will also leverage new Wash Smart Unlimited memberships to support the Western Pennsylvania community. For every new membership generated through Victory Drive, Clean Express will donate $10 to United Way of Southwestern Pennsylvania.

The Pittsburgh Steelers will match Clean Express’ annual contribution up to $5,000, further extending the program’s impact and supporting efforts benefiting the next generation of youth throughout Western Pennsylvania.

The initiative builds upon EWC’s ongoing commitment to its mission of Enhancing People, Communities and Cars Through the Power of Clean through charitable partnerships and meaningful engagement in the communities it serves.

Clean Express Continues Pittsburgh Growth
The Steelers partnership comes as Clean Express continues to make a significant investment in Greater Pittsburgh. The Clean portfolio currently includes 59 locations across Pittsburgh, Cleveland, Detroit and Toledo, including 13 Clean Express locations serving Greater Pittsburgh today.

That Pittsburgh footprint is poised for substantial growth, with seven additional locations expected to open by the end of 2026, bringing Clean Express to 20 Greater Pittsburgh locations and making it even more convenient for Steelers fans throughout the region to experience the brand.

Homegrown and locally operated, Clean Express offers state-of-the-art wash technology, complimentary professional-grade vacuums and award-winning customer service, with every wash backed by a 100% satisfaction guarantee. The popular Wash Smart Unlimited Club enables members to easily clean and protect their vehicles while enjoying the convenience and value of unlimited washing across the Express Wash Concepts portfolio.

About Express Wash Concepts:
Express Wash Concepts (EWC) operates 143 award-winning express car wash locations across six states under the following brands: Moo Moo Express Car Wash, Flying Ace Express Car Wash, Clean Express Auto Wash, Green Clean Express Auto Wash and Bee Clean Express Car Wash. EWC brands feature fast, high-quality and environmentally friendly express tunnel wash experiences and free vacuums. The company’s popular Wash Smart Unlimited Club packages offer members the convenience and value of truly unlimited washing at any location. For more information, please visit www.expresswashconcepts.com or view EWC’s history here.

View original content to download multimedia:https://www.prnewswire.com/news-releases/clean-express-auto-wash-named-proud-partner-of-the-pittsburgh-steelers-302889162.html

SOURCE Express Wash Concepts