• TRUBAR is going beyond the bar with the launch of TRUBAR Drizzle, its first major innovation outside its core protein bar portfolio, introducing a new line of dessert-inspired mini rice cakes.
• Each 1 oz. serving delivers 5g of protein, 3g of fiber and just 130 calories, combining a light, crispy crunch and sweet drizzle with added nutritional benefits. The lineup is 100% plant-based and free from seed oils, gluten, dairy and sugar alcohols.
• Three indulgent flavors bring beloved desserts to the snack aisle: Hey Shorty, It’s Your Birthday Cake; S’more to Love; and Cinnamon Roll With It.
• Launching at Walmart, TRUBAR Drizzle will be available in 4 oz. bags and a 10-count variety pack of individually portioned 1 oz. Bags.

MIAMI, Oct. 27, 2026 /PRNewswire/ — Sweet treats are about to get a serious upgrade. TRUBAR, the female-founded brand known for turning indulgent flavors into better-for-you protein bars, is taking its signature approach to a new category with the launch of TRUBAR Drizzle, an all-new line of dessert-inspired mini rice cakes that pack nutrition into every delicious bite. Light, crispy and finished with a delicious drizzle, each 1 oz. serving delivers 5g of protein, 3g of fiber and just 130 calories, bringing together the irresistible flavor with the added benefits of a functional snack. As the brand’s first major innovation beyond its core protein bar portfolio, Drizzle marks an exciting new chapter for TRUBAR – proving you can have your cake and eat it too.

From birthday cake to s’mores and cinnamon rolls, TRUBAR Drizzle turns beloved desserts into sweet, crunchy bites made for satisfying cravings throughout the day. Made with 100% plant-based ingredients and free from seed oils, gluten, dairy and sugar alcohols, the lineup delivers all the indulgence of a sweet treat with nutrition you can feel good about. Perfect for an afternoon pick-me-up, a snack between errands or an after-dinner treat, Drizzle makes it easy to enjoy a little something sweet whenever cravings strike. The lineup includes three delicious flavors:

• Hey Shorty, It’s Your Birthday Cake – A sweet, celebratory take on birthday cake with fun, dessert-inspired flavor in every crunchy bite.
• S’more to Love – A nostalgic s’mores-inspired flavor bringing together chocolatey, graham-style and marshmallow notes.
• Cinnamon Roll With It – Warm cinnamon roll flavor with a sweet, bakery-inspired finish.

“At TRUBAR, we’ve always believed that better-for-you snacking shouldn’t mean sacrificing the flavors and experiences people love,” said Erica Groussman, Founder and CEO of TRUBAR. “With Drizzle, we saw an opportunity to take everything consumers already love about mini rice cakes and give it the TRUBAR treatment, delivering a snack that offers both indulgence and meaningful nutritional benefits. This is a big moment for us because it’s our first step beyond bars, and we’re just getting started.”

With Drizzle, TRUBAR is looking to fill a gap in the mini rice cake category, where light, crunchy snacks have traditionally centered on low-calorie appeal. By pairing dessert-inspired flavors with 5g of protein and 3g of fiber per serving, TRUBAR is bringing a new dimension to the category, one that delivers on both indulgence and nutrition.

The launch also signals a broader evolution for TRUBAR as it expands from a protein bar brand into a more versatile snacking brand. By bringing its signature combination of craveable flavors and approachable nutrition to new formats, TRUBAR is creating opportunities to reach consumers across more snacking occasions. Drizzle is the first step in that expansion, extending the brand’s core philosophy beyond the bar aisle while staying true to what consumers already know and love about TRUBAR.

TRUBAR Drizzle is launching at Walmart, available in 4 oz. bags and a 10-count variety pack of individually portioned 1 oz. bags. Pricing starts at approximately $4.74 for a 4 oz. bag, with variety packs priced at approximately $11.99.

About TRUBAR
TRUBAR is a female-founded brand redefining clean snacking with 100% plant-based, gluten-free, dairy-free, soy-free, and sugar alcohol-free protein bars. Designed for busy, health-conscious consumers, TRUBAR offers indulgent, dessert-inspired flavors that satisfy cravings without compromising on nutrition. TRUBAR is now available in 18,000+ retail locations, including Costco, Whole Foods, Albertsons, and Erewhon, as well as on Amazon. With vibrant packaging, clean ingredients, and a commitment to quality, TRUBAR is proving that healthy snacking can be both delicious and nutritious. Follow @trubar.brands. For more information, please visit: trubar.com.

Media Contacts:
Alison Brod Marketing + Communications
TRUBAR@abmc-us.com

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